In the early 20th century, switchboard operators were responsible for manually fielding and directing simultaneous conversations taking place across the country and soon the world. Their role was to facilitate the connection between people—agencies, companies and everyday citizens—who came to rely on this new form of communication.
As the century went on and conversations occurred more frequently, it was clear that switchboard operators could no longer bear the burden of manually connecting people. Bell Labs pioneered telephone switching technology and eventually the process became fully automated.
In the current era, with the advent of the tweet as a burst of information, the bird has become the symbol of the swiftness and immediacy of social expression, itself a new form of communication. As the volume of conversation continues to rise, Switchbird utilizes highly accurate semantic search and automation technologies to help companies cut through the noise, listen to the right channels and make the right connections.